Many people want to know what goes into making a simple yet well thought out gaming website. When any gambling firm/casino attempts to make a website there are key considerations that are taken into account which directly impact the design and user experience.
This is one of the world’s most popular gambling sites, Bodog.eu:
We initially went in with this sort of mindset and made a few mockups which included attractive women, and a “vegas” atmosphere.
We worked with a very talented design firm to produce the following:
We were focused on making what is essentially a proven design guaranteed to excite users and get them to roll. A few days later I decided to throw away these ideas and the entire concept of a gambling theme. It became our team’s belief that the USA had driven the gambling boom and after black friday the innovation and progress within the online gambling world had completely stagnated. We wanted to create something new and clean and simple, not one that would make people want to throw their money away or pump their adrenaline. Rather we wanted to create a design that would make users feel comfortable and create an environment of social, fun gambling where users would pay for entertainment rather than for a chance to win big.
We went back to the drawing board and pushed our design team to create these designs:
The more we designed the more I moved towards our Primedice 2 design which is currently present on www.primedice.com as of Feb 10th, 2014
We ended up with a ton of mockups that looked like this:
Our tentative final theme:
Note: Our New logo is visible in that last image
All in all, not a whole lot changed in terms of design despite spending over 2 months on it, when you create something simple and clean that people enjoy there is really no real reason to change it. We strived to just update it and make it a bit smoother which we feel we’ve accomplished. Much of the design can’t be shown in images as it takes the form of JQuery/front-end and we feel that will take this to the next level. All of this is still a work in progress and I guarantee half of this will change by the time we launch given the nature of our team.
Primedice 3 truly marks the beginning of Gambling 2.0 and we feel we will be setting the bar for all online gambling, not just bitcoin.
Stay tuned for a blog about the features which make up PD3, expected launch is by the end of February 2014.